Terms of Service

1. Acceptance of Terms

By creating an account, accessing, or using the Helo platform at askhelo.com, you (“Client” or “you”) agree to these Terms of Service (“Terms”) and our Privacy Policy, both incorporated herein by reference.

You must be at least 18 years old or an authorized representative of a business entity to use the platform. If you are accepting on behalf of a company, you represent that you have authority to bind that company to these Terms.

If you do not agree to these Terms, do not access or use the platform.

2. Description of Service

Helo is a B2B white-label AI chatbot platform that enables businesses (“Clients”) to embed conversational AI assistants on their websites. Clients configure chatbots by providing knowledge base content, personas, and lead capture settings. The chatbots interact with website visitors (“End Users”) to answer questions and capture leads on behalf of the Client.

The platform is powered by Anthropic’s Claude AI models. Def Dog Productions LLC (“Helo,” “we,” “us,” or “our”) operates the platform from its principal place of business at 60 Bigbee High Rd, Ward CO 80481.

We reserve the right to modify, suspend, or discontinue any feature of the platform at any time with reasonable notice.

3. Account Registration & Security

To use the platform you must register an account using Google or GitHub OAuth. You agree to provide accurate, current, and complete information and to keep your account information updated.

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You agree to notify us immediately at legal@askhelo.com if you suspect unauthorized access.

One account per business entity. Creating multiple accounts to circumvent usage limits is prohibited. We reserve the right to suspend accounts we believe are duplicates or fraudulent.

4. Acceptable Use Policy

You agree not to use the platform to:

• Prompt inject or manipulate the AI — attempt to override system instructions, extract confidential prompts, or cause the AI to behave outside its configured persona.
• Upload harmful knowledge base content — including hate speech, instructions for illegal activity, explicit or adult material, harassment, threats, or material that promotes violence or discrimination.
• Spread misinformation — knowingly upload false or misleading information intended to deceive End Users.
• Impersonate — represent your chatbot as a different business, government agency, or any entity you are not authorized to represent.
• Collect data on minors — deploy the platform on sites primarily directed at children under 13 without compliant parental consent mechanisms, in violation of COPPA and applicable law.
• Provide unlicensed professional advice — configure chatbots to offer medical diagnosis, legal advice, financial advice, or other regulated professional services as a substitute for licensed professionals, without appropriate disclaimers.
• Abuse or flood the service — conduct automated scraping, denial-of-service attacks, API flooding, or any activity that disrupts platform performance for other users.
• Resell access — resell, sublicense, or white-label access to the Helo platform to third parties without prior written permission from Def Dog Productions LLC.
• Violate applicable law — use the platform for any purpose that violates federal, state, or local law, or the rights of any third party.

Violation of this Acceptable Use Policy may result in immediate suspension or termination of your account, with or without notice, at our sole discretion.

5. Knowledge Base Content

You are solely responsible for all content you upload to your knowledge base (“KB Content”), including its accuracy, legality, and appropriateness. Helo does not verify the factual accuracy of KB Content.

By uploading KB Content, you represent and warrant that: (a) you own or have the necessary rights to the content; (b) the content does not infringe any third-party intellectual property rights; and (c) the content complies with these Terms and all applicable laws.

We use automated systems to moderate KB Content for violations of Section 4 (Acceptable Use). You may appeal a moderation decision by contacting legal@askhelo.com. Appeals are reviewed within 5 business days.

We reserve the right to remove any KB Content that violates these Terms without prior notice.

6. AI Limitations & Disclaimer

The Helo platform is powered by AI language models that may produce inaccurate, incomplete, or outdated responses. AI-generated responses are not a substitute for professional advice, including but not limited to legal, medical, financial, or psychological advice.

Helo is not liable for any decisions made by you or your End Users based on chatbot responses. Clients operating in regulated industries (healthcare, law, finance, etc.) are solely responsible for including appropriate disclaimers within their chatbot persona and on their websites.

The AI may occasionally fail to follow knowledge base constraints or generate unexpected responses. We continuously improve our systems but cannot guarantee perfect adherence to configured instructions at all times.

7. Data & Privacy

Your use of the platform is governed by our Privacy Policy, which is incorporated into these Terms by reference.

In the context of data protection law, Clients are the data controllers for their End Users’ personal data. Def Dog Productions LLC acts as a data processor on behalf of Clients when processing End User data (conversation messages, lead information, etc.).

Helo stores conversation logs and leads on your behalf. You are responsible for informing your End Users about data collection through your own privacy policy and any required disclosures near the chat widget. EU-based Clients may request a Data Processing Agreement (DPA) by contacting legal@askhelo.com.

8. Billing & Subscription

Helo offers the following subscription tiers:

• Free — limited features and usage as described on the pricing page.
• Pro — $49/month, billed monthly, with expanded features and usage limits.
• Enterprise — custom pricing, negotiated separately. Includes enhanced SLA and support.

Paid subscriptions automatically renew at the end of each billing period. You may cancel at any time; your access continues until the end of the current billing period. We do not provide pro-rated refunds for partial months.

We will provide at least 30 days advance notice of price changes via email. Continued use of the platform after a price change takes effect constitutes acceptance of the new pricing.

Payments are processed by Stripe. We do not store your payment card information.

9. Intellectual Property

The Helo platform, including all software, design, branding, trademarks, and documentation, is owned by Def Dog Productions LLC and protected by applicable intellectual property laws. Nothing in these Terms grants you ownership of or rights to the platform itself.

You retain full ownership of your KB Content and business data. By submitting KB Content to the platform, you grant Def Dog Productions LLC a limited, non-exclusive, royalty-free license to store, process, and use that content solely as necessary to provide and improve the service.

We will not use your KB Content to train general AI models or share it with third parties except as described in our Privacy Policy.

10. Uptime & SLA

We make commercially reasonable efforts to maintain platform availability for Free and Pro tier Clients. Enterprise Clients are entitled to a 99.9% monthly uptime SLA as specified in their Enterprise agreement.

Scheduled maintenance will be announced in advance where practicable. We are not liable for outages caused by third-party services we depend on, including Anthropic (Claude API), Vercel (hosting), or Railway (database infrastructure).

11. Termination

Either party may terminate your account with 30 days written notice. We reserve the right to suspend or immediately terminate your account for material violations of these Terms, including violations of the Acceptable Use Policy.

Upon termination, your chatbots will cease to function and your access to the dashboard will end. You may export your data within 30 days following termination by contacting support. After 90 days post-termination, your data will be permanently deleted from our systems.

Sections 6, 9, 12, and 13 survive termination of these Terms.

12. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, DEF DOG PRODUCTIONS LLC AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE THE PLATFORM.

OUR TOTAL CUMULATIVE LIABILITY TO YOU FOR ANY CLAIMS ARISING UNDER THESE TERMS SHALL NOT EXCEED THE FEES YOU PAID TO US IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE CLAIM.

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU IN FULL.

13. Governing Law

These Terms are governed by and construed in accordance with the laws of the State of Colorado, without regard to its conflict of law provisions.

Binding Arbitration. Any dispute arising out of or relating to these Terms or the platform shall be resolved by binding arbitration administered by JAMS in accordance with its Streamlined Arbitration Rules. The arbitration shall take place in Colorado. The arbitrator’s decision shall be final and binding, and judgment may be entered in any court of competent jurisdiction.

Class Action Waiver. You agree to resolve disputes with us only on an individual basis and waive any right to bring or participate in a class action, collective action, or representative proceeding.

Nothing in this section prevents either party from seeking emergency injunctive relief in a court of competent jurisdiction to prevent irreparable harm.

14. Changes to Terms

We may update these Terms from time to time. For material changes, we will provide at least 30 days advance notice via email to the address associated with your account and by posting the updated Terms at askhelo.com/tos.

Your continued use of the platform after the effective date of updated Terms constitutes your acceptance of the changes. If you do not agree to the updated Terms, you must stop using the platform and cancel your subscription before the effective date.

15. Contact

For questions about these Terms, please contact: